See what you mean blog

Atradius Interactive Rich Picture

A flexible visual sales tool we’ve produced for Atradius.
It uses simple animated visual metaphors to explain complex concepts. The format encourages the customer to engage with the story – and allows the presenter to focus on those elements that most interest the customer. The way the presenter tells the story can be infinitely and immediately varied. No more ‘death by PowerPoint’ or presentations that begin 'I’m just going to show you 40 slides of bullet points’!!
It includes a unique ‘drag & drop’ capability to add more detailed files to any slide (PowerPoint, PDF or video) – and a database to change the presentation to another language.

Meet Monkey - Olympics fever...

The BBC have just unveiled this two-minute animation on their website, and it will be broadcast across BBC television in the UK just before 1930 BST this evening. 'The animation, by Damon Albarn and Jamie Hewlett - the team behind Gorillaz - twists the tale of the classical Chinese novel "Journey to the West", turning it into a "Journey to the East" and the Beijing Olympics.' Ollie Williams, BBC (you can watch their creative journey on iplayer).

Its a brave choice of style for the BBC, its not predictable silhouette figures swirling on hoops, lets see how well its received and carried throughout the Olympics experience...

'Stuff white people like'

Caught Christian Lander talking about his blog/book Stuff white people like in Washington DC. What a story. Started the blog on January 17th 2008 - and he's up to 35 million viewers by July - has the book published - and is being interviewed by the press all over. This was his 3rd public talk. Check out his chat to Google on You Tube

Little big planet

We're nearing the release of this groundbreaking game from Media Molecule, which opens up a world of communal creativity on or offline. Play levels with friends, build objects or your own worlds. There are obstacles to explore, bits and pieces to collect and puzzles to solve – requiring a combination of brains and collaborative teamwork.

Check out the original Demo at last years GDC its a must see. ‘See what you mean’ are really looking forward to getting to grips with that cross media bar navigation. Launches in October on PS3... I'm going to build the first Little planet Rich Picture! Tons more You-tube.

Indexed - a venerable project

- the coffee brew blog from Jessica Hagy, endeavours to make fun of some things and sense of others through the medium of venn diagrams and graphs. Fabulously simple explanations (check out the Booze section via the side Labels), often striking a chord on a personal level... Book available at Amazon.

Channel 4 recreates The Shining

Channel 4 has shot a great 65-second promotional film which recreates the set of Kubrick's classic horror film, The Shining. From the guy writing on the door prop to the dry ice - film fans will devour the attention to detail! The Kubrick Season kicks off on the 15th to 25th July 2008 celebrating the legendary director.

I met the Walrus

‘See what you mean’ are enjoying ‘I Met The Walrus’ a beautifully crafted short film (Academy Award Nominee). Using the original interview recording as the soundtrack, Canadian director Josh Raskin has created a visual narrative which romances Lennon’s every word in a cascading multipronged animation. Check out the website for more info, watch the YouTube in high quality if you can.

Uber nursery!

We found this nice microsite House 4 kids with cute 3D renders, just our thing - very Rich Picture. Information is a little hard to digest a few more photos and bigger text and maybe some interaction with the environment would be nice, ‘See what you mean’ crew especially like the ice cream van - mines a 99 and a Fab for Matt! Designed by an interesting Scandinavian company buuhouse based in Norway.

The State of the Web

A cute little visual synopsis about the current State of the web - Summer 2008 from Matthew Inman of - I'll let the pictures do the talking...

Planning Rich Pictures - the shoot

Continuing the 3D Interactive Rich Picture post from June, we've just shot the models for the final image. Finding a nice big site and praying for good weather & natural light, we struck lucky starting the shoot at 06.30. After marking up the site (we used that footage for a studio birthday card - nothing wasted), and positioning the models we shot a guide with a wide angle 28mm. Then we switched to the 200mm lens for individual close ups correcting any distortion in perspective. Good shoot thanks to all, the final composition coming soon...

Go-on streak! It's Friday...

The Web streaker is a lovely bit of viral fun from Vodafone. Pick a site and streak to your hearts content. Not so great on flash sites but a good giggle and nice simple backend idea for a viral campaign to rival the great Orange balloon race. Thanks to Kate & Nic who've been streaking all morning...

Viano. The best place for hereos

Matt at ‘See what you mean’ found this cool little site for Mercedes Viano. A lovely 3D navigation wrapped around what seems like an infinite sphere, the rendering and animation are really sweet - we've not seen anything quite like it. Although we found the link between the car and the film a little strained and the information you can actually get about the vehicle quite limited, but the experience is good fun. Just need to figure out how to make a spherical Rich Picture now!